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DIGITAL MARKETING OVERVIEW
Learners will develop an understanding of key digital marketing concepts and discussion will be based around the following questions: what is Digital Marketing? What is the history of Digital Marketing? Why is Digital Marketing so important? How is DigitalMarketing being used effectively? What examples are there of good practice in Digital Marketing? What happens when Digital Marketing goes wrong? How can Digital Marketing be used to develop brands, drive sales, encourage product and service development and innovation?

CURRICULUM

STARTING DATE: 1/03/21
12 weeks course
60 minutes e-class one per week
TIME: 5.30pm GMT - 12.30pm EST TIME - every Thursday

Case studies: Real life examples from the fashion industry will be used to develop learner understanding of key concepts
Search Engine Optimisation (SEO): learners will be able to effectively optimise a fashion website to rank above competitors on search engines
Social Media marketing :Overview will be provided of the most relevant social media (TikTok, Instagram, Youtube) platforms and channels for fashion brands.
Digital Creation content:Learners will understands how to create engaging content that adds value and converts to product sales.
Mobile Marketing: Learners will develop an understanding of mobile marketing and be able to optimise a website for mobile.
Email Marketing: An overview will be provided on email marketing and learners will be able to create targeted email campaigns that drive traffic to a website.
Strategic and Action Planning: The concept of SMART targets will be discussed and the key concept swill be implemented into a marketing strategy that learners can use in their fashion business development